AI visibility before and after launch

Source: Google Analytics 4, visits whose source is ChatGPT, Gemini, Copilot, Perplexity or Claude, with the purchases and revenue in those visits. FloridaTix from 25 August 2025 and AttractionTix from 19 August 2025, to 18 October 2026. Exported 19 October 2026.

Source: Google Search Console, Performance report for Generative AI features (AI Overviews and AI Mode), web search, all countries, 18 May to 18 October 2026. Ireland figure: the same report filtered to searches in Ireland. Exported 19 October 2026.

Terms used

AI Overview: the AI-written summary Google shows above its normal results. AI Mode: Google's chat-style AI search. Cited: the AI answer links to your site as a source. Named: your brand is mentioned without a link. AI impression: Google showed a page from your site in one of its AI answers. AI visit: a visit to your site from a link in an AI tool. Conversion: the share of visits that ended in a purchase.

Launch dates

FloridaTix moved to its new platform on 6 July 2026 and AttractionTix on 30 July 2026. The AttractionTix Ireland site went live on 29 September 2026, which is too recent for its own before and after view.

AI answers

We track the questions daily. The before and after comparison uses the benchmark taken before each launch (10 June for FloridaTix, nearly four weeks before launch; 21 July for AttractionTix, nine days before) and the reading on 15 October (ChatGPT 16 October). The FloridaTix benchmark covered 36 questions; eight were removed from tracking on 14 October, so they are left out of both sides. That is why FloridaTix's starting point here (8 of 28, 29%) differs slightly from the 28% quoted in earlier updates, which covered all 36. For Gemini on AttractionTix, the benchmark found sources on 8 of the 15 answers and a citation on 2 of them; earlier updates showed this as 25% of answers with sources, and here it is 2 of 15 (13%), so it compares directly with today's 7 of 15. The AttractionTix benchmark recorded totals for each tool rather than question-by-question results.

First three sources

Counts the questions where your site is one of the first three sources an answer links to. As a site is cited on more questions, new citations often start lower in the list, so we count top-three citations rather than an average position.

AI visits

GA4 visits whose source is ChatGPT, Gemini, Copilot, Perplexity or Claude, with the purchases and revenue GA4 recorded in those visits. Visits from Google's AI Overviews and AI Mode aren't included, because GA4 records them as ordinary Google search visits. Since launch, they are minimum figures: the new sites respect cookie choices, so visitors who decline aren't fully counted, and someone who finds you through an AI tool but books on a later visit is credited to that later visit. Revenue is as recorded in GA4 and may differ from your own booking figures, for example if refunds or cancellations are not sent to GA4.

Old sites' analytics

The old sites had a known cookie consent problem, identified by the previous agency before the move, which meant GA4 counted visitors who had not given consent. The previous setup also grouped and attributed traffic inconsistently. We flagged before launch that GA4 would record fewer visitors on the new sites even if real traffic held. For these reasons we don't compare AI visits before and after launch directly; the months before launch are shown for context only. Our own check supports this: on AttractionTix, the old site recorded 1.7 to 2.4 GA4 visits for each Google click, against 1.5 to 1.9 on the new site. After FloridaTix launched, a duplicate tracking set-up was also found and removed.

ChatGPT tracking issue

From 9 October 2026, many ChatGPT links stopped carrying the tag that tells GA4 where a visit came from, so those visits were recorded as direct traffic. It has been reported across the industry, and tagging began returning from 15 October; our data shows the same pattern on both sites. Those visitors most likely still arrived but can't be credited to ChatGPT, so AI visit figures stop at 8 October and the monthly chart stops at September.

Google AI impressions

Google only. Search Console has reported this data since 18 May 2026. The four weeks before launch are the weeks ending 13 June to 4 July for FloridaTix, and 4 to 25 July for AttractionTix. AttractionTix figures cover the whole site, so from 29 September they include the Irish pages; the weekly update leaves those pages out, so its recent AttractionTix weeks are slightly lower.

Sources

1. Fibre AI answer tracking: Google AI Overviews, ChatGPT and Gemini, checked daily in a logged-out UK session. FloridaTix benchmark 10 June 2026 (36 questions, 28 still tracked). AttractionTix benchmark 21 July 2026 (15 questions). Reading used: 15 October 2026 (ChatGPT 16 October). 37 questions added 14 October 2026.
2. Google Search Console, Performance report for Generative AI features, web search, 18 May to 18 October 2026, all countries and searches in Ireland. Exported 19 October 2026.
3. Google Analytics 4, Explore report by date and session source. FloridaTix 25 August 2025 to 18 October 2026; AttractionTix 19 August 2025 to 18 October 2026. Exported 19 October 2026.
4. Google UK search results captured in a logged-out session on 9 October 2026 (Google examples), and ChatGPT answers captured in a separate, logged-out browser on 19 October 2026 (ChatGPT examples).
5. Attraction World search growth strategy (roadmap) (next steps).
6. Attraction World call notes held by Fibre: onboarding call (old sites' consent and analytics problems), pre-launch tracking briefing, and check-in of 23 July 2026 (duplicate tracking tag removed after the FloridaTix launch).
7. Search Engine Journal: ChatGPT traffic drop appears to be a tracking problem (ChatGPT tracking issue).